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The Three Bears of Social Media Marketing: Part 1 (Mama Bear)
By Sonia Simone The Ad Contrarian Bob Hoffman, who can always be counted on to spice things up, wrote a thought-provoking post for Copyblogger last week about the lack of real interactivity for the...
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The Three Bears of Social Media Marketing: Part 2 (Papa Bear)
By Sonia Simone OK, the Mama Bear of social media marketing is the customer conversation model. It's about connection, warm fuzzies, community, all that good stuff. The Papa Bear model isn't quite so...
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The Three Bears of Social Media Marketing: Part 3 (Baby Bear)
By Sonia Simone OK, if Mama Bear is about conversation and connection, and Papa Bear is about listening more than you talk (sometimes known as lurking), what's Baby Bear? Baby Bear makes friends...
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The Toddler’s Guide to Salesmanship
They wreck our stuff, kill our sleep and chase away our non-parenting friends. But we still love ‘em and want to take care of them. I’ve learned a lot about effective persuasive communication from my...
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Relationship Marketing Series #6, Connect With One Person
Even though (with any luck) you’re marketing to lots and lots of people, no one wants to be a faceless speck in a crowd. Maybe it’s a result of the industrial age. Yes, we like to be in tribes, but...
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Does Your Business Have the Support It Needs?
Those of you who follow me on Twitter might have seen my grumbling about not getting some StomperNet stuff I had paid for. I figured a little public whining would solve my problem, and it did—they...
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How to Get Rich and Crazy on the Internet
Remember in the old cartoons, when Bugs Bunny fell off a 90-story building and then emerged shaking his head with a funny little rattle? That’s kind of what I feel like. So yes, I am still alive! I...
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The Law of Anti-Attraction
I recently got an email from someone whose comments aren’t going through on that other blog I write for. I let him know that the spam plugin Akismet was probably snagging them, and he responded to let...
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The Spooky Secret to Designing Your Perfect Business
Recently on the Remarkable Marketing Blueprint* forum, some folks were saying nice things about the space I’d created. And I have to admit — I love it there. The members are generous and supportive,...
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Mud on my Face, and a Marketing Revelation
This is a guest post by Pamela Wilson Last summer, in Boston for a few days on vacation, I wandered into a local mall. I ended up in a store that specializes in soaps and bath-type products that look...
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Sanity Savers when the World is on Fire
I have friends in Northern California who have just been evacuated from their house for the second time this week. I have a friend in Puerto Rico who is hanging on, covering up his increasingly dire...
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A few thoughts on business, community, and COVID-19
Wash ’em if you’ve got ’emI recently overheard a marketer asking the question, How should I be leveraging coronavirus in my marketing? Now, before we start a chorus of “This is why we can’t have nice...
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7 Ways to Move Forward when the World Makes No Sense
How are you doing? (No, really. How are you doing?) When I wrote about COVID back in March, I knew it would be tough. I didn’t know it was going to be this tough. Lately I’ve been thinking about what...
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A brief but powerful technique if you’re feeling emotionally overwhelmed
Maybe today you’re feeling all kinds of things. Up in the air, stressed out. Maybe fearful, maybe hopeful. We knew it would take time to get certainty this week, and here we are. For today, I have a...
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Five ways (and one bonus) to make 2021 better than 2020
Looking at your notifications, I’m betting you’re seeing the same two messages that I am right now: Wow, 2020 sucked a lot, and Here’s some advice about habits in 2021 Usually, when everyone else is...
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Does Your Business Have the Support It Needs?
Those of you who follow me on Twitter might have seen my grumbling about not getting some StomperNet stuff I had paid for. I figured a little public whining would solve my problem, and it did—they...
View ArticleClik here to view.
How to Get Rich and Crazy on the Internet
Remember in the old cartoons, when Bugs Bunny fell off a 90-story building and then emerged shaking his head with a funny little rattle? That’s kind of what I feel like. So yes, I am still alive! I...
View ArticleClik here to view.
The Law of Anti-Attraction
I recently got an email from someone whose comments aren’t going through on that other blog I write for. I let him know that the spam plugin Akismet was probably snagging them, and he responded to let...
View ArticleClik here to view.
The Spooky Secret to Designing Your Perfect Business
Recently on the Remarkable Marketing Blueprint* forum, some folks were saying nice things about the space I’d created. And I have to admit — I love it there. The members are generous and supportive,...
View ArticleClik here to view.
Mud on my Face, and a Marketing Revelation
This is a guest post by Pamela Wilson Last summer, in Boston for a few days on vacation, I wandered into a local mall. I ended up in a store that specializes in soaps and bath-type products that look...
View Article